When a business is looking forward to getting their logo designed, it is very important that they have a logo brief to work with. A logo brief will always contain all the relevant information about the business that can be used in the logo design process by the designer. When writing a logo brief, it should be easy for you, but it needs to be thorough so that everything is considered.
5 TIPS THAT WILL HELP YOU
Always Include All Vital Business Information
There is some information that cannot miss in a logo brief. Such information includes the name of the company, the product that you are selling, the target audience for the product, the kind of industry you are in, the values of the brand, and the slogan of the company. All this information will give the designer a feel of what you are all about.
The Ideas That You Have For The Logo Design
There are some elements of the design that you can have control over like the color to be used on the logo. There is also a certain mood that you would like to communicate therefore make it clear in the brief. The mood and the color of the logo will have to go hand in hand because the color is directly influential on the mood.
The Style Of Logo You Want
There are numerous types of logo styles that a company can choose from. Some of them are pictorial marks, Lettermarks, abstract logo marks, a combination, mascots, the emblem, and wordmarks. Therefore, go through all these types so that you can choose your preference. It is not wise to leave it for the designer to decide what suits your company.
Where The Logo Will Be Used
This is very vital information that will help the logo designer decide on the layout of the logo. It will also affect the size of the logo. As you get logo designed, you should always think ahead. Right now you have a specific product for the product, but in the future, you may have to use your logo on other products. Therefore it should be flexible.
Communicate Time And The Budget
Give the timeframe you would wish to have the logo ready. Also, ensure the money issue is discussed as awkward as it may be. A logo design company needs good money, and different kinds of logo designs will vary in the amount required.
These five tips for writing a logo design brief will help you get the best logo design for your company that will serve its purpose throughout eternity. Write your visions down and let the designer bring them to life today.